Take A Trip To Purr Michigan! MHS Parody Aims to Promote Cat Adoptions
The Pure Michigan campaign has been wildly successful in marketing the mitten state as a travel and tourism destination.
Now, the Michigan Humane Society is aiming to be just as successful in finding new homes for felines with the launch of its Purr Michigan awareness campaign, featuring a series of Purr Michigan videos and a special website, www.purrmichigan.org.
The warmer months are extra challenging for animal shelters and rescue groups due to the high number of cats and kittens who come through the doors.
Given how rewarding cat ownership can be, we hope everyone will want to experience Purr Michigan!
In August, we launched the first two Purr Michigan Web videos – “5 a.m. Feeding Times” and “Saturday Afternoons” – on our website and Facebook page, with more videos coming soon. The site also features MHS cats available for adoption, recipes from Chef Meowio Batali, fun cat-related facts and more. It’s all part of an effort to get more people to adopt homeless cats.